We live in a very connected world. For business this provides many advantages that can assist in delivering the differentiation needed for long term success.

Most often it is business that is introducing new products and services to consumers but the new paradigm of social software productivity tools has broken those rules.

Consider that -

• Over one billion people around the globe now have access to the Internet
• Mobile devices outnumber desktop computers by a factor of two to one
• Nearly 65 percent of all Australian Internet access is now via always connected broadband
• Your employees, partners and customers are not just connected, they are engaged
• Social networks are a phenomenon – Facebook is signing up over 300,000 new users each day (over 1 million users in Australia), MySpace has over 250 Million users worldwide
• Ebay conducts over 8 billion API-based web service transactions annually
• By mid 2007 over 100 million blogs had been created and more were being added at rate of approximately two per second

Your employees are now bringing their social internet experiences and knowledge, as well as those expectations to their corporate roles.

We have examined three primary enterprise groups to learn how social productivity solutions are delivering significant benefits and many new unique opportunities.

Industry - covering  finance, commerce, engineering and mining

Government – federal, state and local authorities and

Education – Universities and TAFE and secondary schools